Growing further – by Adam Melzer

Twitter has acquired Posterous, a microblogging and content-sharing service, for an undisclosed sum. It’s unclear what Twitter plans to do with the service, with officials saying only that the site will be kept online for the time being. “The move presents a potential leg up for Tumblr, which already dominates the short-form blogging space and [...]

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Is it from Facebook – by Adam Melzer

French President Nicolas Sarkozy has launched a snazzy Facebook Timeline, prompting speculation that his social media team may have received direct help from Facebook’s in-house specialists. Facebook played down the rumors, saying that the network remains “completely impartial” in such matters. “Since Sarkozy himself, much like Facebook’s Timeline, is not universally popular, it would not [...]

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User the videos properly – by Adam Melzer

Social video is a powerful tool for marketers, writes Adam Melzer. For best results, it’s important to target your videos to a receptive audience and to ensure you provide them with the tools to easily share your clip. “Social video picks up where the viral video dream left off, and when it’s done correctly, the [...]

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Say Shema correctly – by Adam Melzer

Located by Adam Melzer. If someone begins the Shema by repeating the word Shema twice, we silence him out of a concern that he seems to be addressing two deities (Berachos 33b). This is difficult to understand, for Shema refers to the one who is listening and not to Hashem. How then does it imply [...]

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Peace at home – by Adam Melzer

Located by Adam Melzer. Peace Between Husband and Wife Make Them One If reestablishing peace between two people who might be almost total strangers to one another reaps a reward m this world and in the World to Come, how much greater must the reward be for bringing peace between a man and his wife. A [...]